AN AUTHOR'S WEBSITE IS THE FOUNDATION OF NOT ONLY A MARKETING STRATEGY, BUT A WINDOW WITH A VIEW THAT GIVES AN EXPRESSION OF WHO THE WRITER IS, SHOWCASING WHAT THEY ARE ALL ABOUT. ADD A BLOG TO THE SITE AND YOU GET A PERSONAL REFLECTION INTO THE HEART, SOUL AND SPIRIT OF THE WRITER/AUTHOR. MAKE SURE YOUR AUTHOR WEBSITE IS INFORMATIVE, ENTERTAINING, INSPIRATIONAL AND YOUR CONTENT IS COLORFUL, MEANING YOUR THEMES SHOULD DISPLAY A RANGE OF TOPICS THAT READERS WILL FIND RESOURCEFUL, MEANINGFUL AND USEFUL, TOPICS THAT THEY CAN RELATE TO AND BENEFIT FROM. IN OTHER WORDS, YOUR AUTHOR WEBSITE DOESN'T NECESSARILY HAVE TO BE ALL ABOUT YOUR BOOKS; AFTER ALL, YOU ARE TRYING TO REACH A TARGETED AUDIENCE OF READERS. DRAW THEM IN AND KEEP THEM COMING BACK.